Let's Talk About Getting More Visitors to Your Blog with Keywords!

Remember when we talked about your blog being a store? (Read my previous post on: How to Boost Your AdSense Earnings on Your Blogger Blog). Well, the more people who visit your store, the more chances you have to sell something (or show ads in this case).

What are Keywords?
Okay, think of this; you want to buy a new toy car. You would probably search for "toy car" on the internet, right? Those words, "toy car," are called keywords.

When people search for things on Google or other search engines, they use keywords. If you use the right keywords in your blog posts, your blog has a better chance of showing up when people search for those things.

How to Find Good Keywords

1. Think Like a Reader

• Identify your target audience: Who are you writing for? What are their interests and needs?
• Brainstorm topics: What kind of information would your audience be looking for related to your blog's subject?
• Put yourself in their shoes: What search terms would you use to find the information you're offering?

Example: If you're writing a blog about cooking, you might think: "What would someone search for if they wanted a recipe for chicken curry?" Possible keywords could be chicken curry recipe, easy chicken curry, best chicken curry.

2. Look at Your Competitors

• Identify successful blogs in your niche.
• Analyze their content: What topics are they covering? What keywords are they using?
• Use keyword research tools (we'll discuss these later) to see which keywords they rank for.

Example: If you're writing a blog about fashion, you could look at popular fashion blogs and see what kind of articles they have. You might notice they often write about "spring fashion trends" or "denim jacket outfits."

3. Use Keyword Research Tools

• Keyword research tools are online platforms that help you find relevant keywords that people are searching for on search engines. They provide data on search volume, competition, and related keywords.

Popular Keyword Research Tools (the first 3 are free, while the other 3 are paid):

     

Tool	Features
Google Keyword Planner	Provides keyword insights, search volume, and competitiveness. Originally for Google Ads but useful for organic keyword research.
Google Trends	Shows search popularity trends over time. Great for content planning and identifying emerging interests.
Ubersuggest	Offers keyword suggestions, search volume data, and competitor analysis. User-friendly and covers both organic and paid search.
SEMrush	Comprehensive tool with features like keyword research, competitor analysis, and backlink checking.
Ahrefs	Similar to SEMrush, it provides in-depth keyword research and competitor analysis.
Moz Keyword Explorer	Offers keyword difficulty scores and other SEO metrics to refine your strategy.

How to Use a Keyword Research Tool

1. Choose a tool: Select a tool based on your budget and needs.
2. Enter a seed keyword: Start with a general keyword related to your topic (e.g., "digital marketing").
3. Analyze keyword suggestions: The tool will generate a list of related keywords with search volume and competition data.
4. Filter keywords: Use filters to narrow down your options based on search volume, competition, or relevance.
5. Identify long-tail keywords: These are more specific keyword phrases with lower competition.
6. Analyze keyword difficulty: Some tools provide difficulty scores to help you identify achievable keywords.

Differences Between Short-Tail and Long-Tail Keywords

1. Short-Tail Keywords

• These are brief, general search terms (usually one or two words).
• They have high search volume but are highly competitive.
• Examples: “golf clubs,” “business management,” or “software tools.”

2. Long-Tail Keywords

• These are more specific and detailed phrases (usually three or more words).
• They have lower search volume but are less competitive.
• Examples: “best golf clubs for beginners,” “small business management tips,” or “project management software for startups.”

Why Use Both?

• Short-tail keywords help you reach a broader audience.
• Long-tail keywords target specific user intent and attract more qualified traffic.

Key Metrics to Consider

• Search volume: How often people search for the keyword.
• Keyword difficulty: How competitive the keyword is.
• Keyword relevance: How well the keyword aligns with your content topic.

Remember, keyword research is an ongoing process. It's essential to keep track of your keyword performance and adjust your strategy accordingly.

Where to Use Keyword

1. Title: This is the big heading at the top of your blog post. Use your main keyword here. For example, if you're writing about "how to make a chocolate cake," your title could be "Delicious Chocolate Cake Recipe."
2. Headings: These are smaller titles inside your post. Use keywords in some of your headings.
3. Content: Use your keyword a few times in your article, but make sure it sounds natural. Don't stuff too many keywords in.
4. Image Alt Text: This is a short description of your picture. Use keywords here too. For example, if you have a picture of a chocolate cake, the alt text could be "delicious chocolate cake recipe."

Tips:

• Use keywords that people would actually search for.
• Don't stuff too many keywords in. It looks weird and search engines don't like it.
• Focus on writing great content that people will enjoy reading. Keywords help people find your blog, but good content keeps them there.

Implementing these strategies and integrating them with keyword research tools can significantly enhance your blog's presence in search engine rankings, InsyaAllah. In my upcoming blog post, I'll discuss how to utilize Google Trends and Ubersuggest (and another free tools for you to generates keyword ideas based on Google Autocomplete). There's actually a lot to cover, so stay tuned!